As part of its LJ Industry Leaders’ Library Advocacy web page, ProQuest has put together a Library Marketing Kit. The tools in the kit are designed to help libraries promote their online resources to their patrons. The kit includes a how-to guide on marketing online resources, a digital ad that can be downloaded to a library’s home page, and customizable promotional materials — patron brochure, promotional flier, press release and radio script.

Whether your library purchases subscriptions to online resources or provides access only to the MeL Databases, the ProQuest marketing kit looks like it can be helpful in promoting these resources to your patrons. And it’s free – thanks, Proquest!