Congratulations to Capital Area District Library staff for receiving an Honorary Mention in OverDrive’s recent outreach program contest. CADL’s ambitious Literature & Lyrics promotion employed a mix of media from in-library signage, to Facebook and MySpace pages, to ads on local TV stations, all directing the public to CADL’s downloadable media page. There, users could vote for any of a number of user-submitted music videos. Thom Jayne and the Nomads—winners of the three-month-long contest—were then invited to perform a 45-minute opening set for Sheryl Crow at Lansing’s Common Ground music festival.

Links to an overview of CADL’s promotion as well as the winning video can be found at the URLs below.
http://www.overdrive.com/products/dlr/PS-OutreachProgramWinners.asp
http://www.cadl.org/news/videos/thomjayneandthenomads.html/