OCLC Partner Event – Seeking Synchronicity for Partner Communication

Join MCLS and OCLC on January 31 for a webinar “viewing party” to learn about OCLC Research findings that will inform future development and inspire effectiveness for virtual reference services.

In this webinar, Lynn Silipigni Connaway, PhD., Senior Research Scientist at OCLC, and Marie L. Radford, PhD., Associate Professor, School of Communication & Information, Rutgers, will discuss the key findings of their multi-year study that were recently published in the report, Seeking Synchronicity: Revelations and Recommendations for Virtual Reference. Their findings show that today’s patrons, scholars and citizens are not just looking to libraries alone for answers to specific questions; they want to also engage partners and guides in their lifelong information-seeking journey. Virtual Reference is an opportunity to meet those needs.

Join MCLS at our offices in Lansing on January 31, 2012, from 3:00 – 4:30 pm to discuss how your library uses virtual reference and what works best for users in our area. The viewing party is free, but we ask that you register if you are planning to attend at MCLS in person. Register online at: https://members.mcls.org/workshops/viewcourse.html?id=296

NOTE: If you prefer not to travel to Lansing to attend the webinar, you may view this session online at your own library. To register to attend via webex, go to OCLC’s registration page.

If you need assistance with registration, please contact Heather Thomas at thomash@mcls.org or 800-530-9019 x133.