OCLC’s latest Geek the Library case study features MCLS member library, Lawrenceburg Public Library District, in Lawrenceburg, Indiana.

There is something to be said about being proactive, and that was the main motivation behind the Geek the Library campaign at Lawrenceburg Public Library District (LPLD) in Lawrenceburg, Indiana. Library support wasn’t a pressing issue, says Director Sally Stegner, but she saw an opportunity for an original and effective approach to talking about the value of the library for everyone in the community.

“We did not have an immediate need for funding,” she says, “but our thinking was to create goodwill now while we are okay. This way, when we do need help, community members will know that the library is here for them in so many ways.”

Geek the Library provides many unique opportunities to try new marketing tactics and advocacy strategies—and it’s free! Is Geek the Library a good fit for your library and your community?  For more information, contact partnerships@oclc.org