New Brand Identity for OCLC

OCLC Announces New Logo

OCLC is uniting all offices under one name and visual brand identity to reflect a global enterprise with a unified strategy to serve libraries worldwide.

The new OCLC organization is represented by a new logo and brand identity. The new logo and brand identity will be integrated in OCLC communications throughout the end of the year.

"As we move to a single global brand identity, it is important to remember that the OCLC brand is more than a logo," said Jay Jordan, OCLC President and CEO.  "The new brand identity is the visual expression of the evolution of an organization that is now entering its 41st year.  OCLC was founded to further access to the world's information and reduce library costs.  Those objectives remain fundamental to OCLC today."

The OCLC global strategy represents an evolution of the cooperative that began as an intrastate group of 54 colleges and universities in Ohio sharing resources to save money and eliminate duplication of effort.

Read entire OCLC press release here:

[25 Oct 2007]