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Notes from Executive Director Scott Garrison – August 2024

Aug 1, 2024 | News

This month I’ll finish my spring 2024 Michigan Library Association Think Space recap (continuing from part one in July), focusing on presentations on experimentation, future-proof space, and powerful partnerships. I thank Jennifer Dean (UM-Flint) and Lisa Waskin (Superior District Library) for major contributions to this month’s piece. 

  1. Architecture librarian Cathryn Copper from the University of Toronto opened by noting the power of curiosity in startup culture and suggesting that libraries need curiosity to spark new ideas and off-center thinking. Libraries can benefit from paying attention to other spaces and sectors where new things are happening (including SXSW). Startups and libraries deal with common issues, though how they handle each can vary. Both operate in uncertain environments (with startups focused on what is not being done yet). Each may have a different level of risk tolerance (higher for startups, and typically lower for libraries), and both can thrive with experimentation. Copper urged session attendees to consider what elements of our current context give us freedom to experiment, and cited Jeff Bezos’ idea that increasing the number of experiments helps increase the number of innovations we can make. 

Next, Copper turned to the idea that good ideas are designed to solve problems. She raised design thinking as a way to tap into creative potential, noting that insight, observation, and empathy are key. Copper also touched on human-centered design, in which the user is the expert about what they need, and user experience design, which requires constant feedback and multiple iterations to get to the root of a problem in order to solve it. She stressed the importance of making decisions based on data rather than intuition.   

Copper offered case studies from organizations that transformed through experimentation: Rovio, who experienced many failures before a side project, Angry Birds, became a massive hit game; Pittsburgh’s PGH Lab which connects startups with government, offers coaching and marketing, and encourages short experimentation cycles; and the Labrary concept at Harvard (connected to the Library Test Kitchen) in a vacant storefront that offered unprogrammed space that led to new and previously unimagined programs. Copper emphasized that two-thirds of startups fail, and that if they are successful, their success may be a long way from where they started. She urged participants to fail fast and learn faster, suggesting that failure can be a goal.  

Copper introduced the IDEEA (ideate, design, experiment, engage, and assess) Anti-Method as a practice framework for library experimentation and innovation, using three activities: 

IDEEA’s steps don’t have to be linear, and can lead to different results if we use it more than once for the same experiment. It’s important to think about needed resources, whom to involve, how to get feedback, and how to get the word out about the experimentation we do. Getting feedback on a prototype gives us real information to make decisions, especially in a risk-averse environment. If that feedback tells us an experiment is not worth continuing, we should be willing to stop investing in it.   

Copper closed by encouraging participants to experiment, and consider how small experiments can lead to large transformation.  

2. Dennis Jensen and Chloë Aalsburg from engineering and architecture design firm C2AE spoke on strategies for a future-proof space. They led off by asking how emerging technologies will impact library service delivery and spaces, what other societal trends are significant (e.g., increased collaborative work may impact library space design), and how much space a new library needs (and what factors such as age demographics influence that decision). Jensen and Aalsburg emphasized that while it can be expensive, flexible and adaptable library building design is very beneficial given that trends last two to three years.  

Next, they defined future-proofing in terms of aiming for resistance to obsolescence, recognizing that not all changes can be anticipated. They charted a history of library design from book-focused in terms of transactions, delivery, and shelving, to person- and community-focused, pointing toward the Service Design Network’s idea that service design creates services that are user-friendly, competitive, and relevant. Jensen and Aalsburg again raised questions about the right ratio of collection versus programming spaces given how material management and access and technology are changing. 

Features of future-proofed libraries include: 

Jensen and Aalsburg reviewed a list of primary program spaces including a welcome station, café, community gallery, multi-purpose spaces as well as spaces for specific needs such as study, cell phone use, and quiet. They offered user age and a library’s strategic goals as two things that influence space. They also considered destination spaces such as a kitchen, garage, garden, or a pop-up space that could be used to prototype a new service.  

Jensen and Aalsburg noted how important it is for libraries to share the community feedback and trends with architects and be community-focused when approaching design projects. They have observed a shift away from institutional styles of architecture toward styles that reflect local character, which they see as reflecting how important libraries are to their communities. Building redesigns happen about every 20 years, which makes adaptability and balancing design between customized and specific use even more important. Before closing with a link to their 2023 podcast on library space utilization assesments, they also covered project championing before a design phase from needs to “what if” thinking, prioritizing empathy and real-world design, and developing a clear plan. They pointed out how important community involvement and engagement are to build advocacy, fundraising, and backing for a building project.  

3. Kelvin Watson from Las Vegas-Clark County Library District (LVCCLD) concluded Think Space with his session on powerful partnerships and the library as a community connector. Watson opened by talking about his background and route from book sales with Ingram and Borders Group to becoming a librarian, noting that a library is like a business and can think like a business. Setting some context with information about the library he leads, Watson urged participants to have a true and active strategic plan. He spoke about several recent challenges of inclusion, including growing diversity (e.g., in terms of age and levels of mobility), growing poverty, and the COVID-19 pandemic.  

Watson then pivoted to the reinvention of the public library as a global force of change. He spoke about achieving a culture of “Inclusion x Innovation x Involvement” through four strategic directions: 

He spoke of multiple forces that have influenced library practice in recent years: 

Next, Watson turned to considering pre- and post-pandemic feedback on his library’s 2020 strategic directions, through the lenses of tweaks, trash, and transformation. Through their process, LVCCLD has leaned into a new set of pillars: powerful people, powerful places, powerful partnerships, and powerful platforms, considering how they can leverage each strategically.   

Watson returned to the culture frame of Inclusion x Innovation x Involvement, explaining its emphasis on having aware, visible, valued, engaged, and empowered staff who drive an “all in, all win” culture that includes equity, inclusion, diversity, and access and welcoming for all. He suggested that a library can transform from within to transform services, and should make decisions based on community and customer perspectives, interests, and experiences. Watson spoke about balancing district-wide customer experience standards and the idea that relevance is local and library branches can have different “flavors.”  

Moving to partnerships, Watson cited LVCCLD’s recent work with: 

Hopefully you’ve found something useful in my Think Space summaries from July and August. Thanks again to Jennifer and Lisa for allowing me to include their observations, and thank you for reading. Let me know if there are topics you’d like me to cover in future MCLS newsletters at garrisons@mcls.org.

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