MCLS is partnering with Nexstar Digital, a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across television and digital platforms. Nexstar owns the largest local broadcasting group in America comprising of top network affiliates with 200 owned or partner stations in 116 U.S. markets that reach 220 million people. 

Nexstar Digital’s proprietary advertising technologies will enable MCLS’s public library members to create personalized, omnichannel marketing programs that target custom audiences and enhance consumer experiences across all platforms. Through this partnership, public libraries can reach a wider portion of their communities, sharing news and information about the value and importance of their offerings. The goals of this partnership are to both increase community awareness of your library as a valuable resource and highlight the many services you offer. 

An informational webinar with MCLS and Nexstar Digital was held on Sept. 25. Watch the recording here. 

For more information on the available package deals, reach out to MCLS eLicensing and Collection Resources at services@mcls.org or 517-939-1382.